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Marketing mix
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51	Lesson Four – Marketing Mix Lesson Overview Students learn about Marketing Mix (The 4 P’s) through a facilitated presentation and a series of contextual activities which includes the Business Add to Reading List Source URL: www.realityworks.com Language: English - Date: 2015-03-13 10:42:09 Marketing mix Marketing research Target audience Simulation Marketing Strategic management Business
52	Research in Business and Economics Journal Impact of integrated marketing communications mix (IMCM) in small to medium enterprises (SMEs) in Zimbabwe as a marketing tool Catherine Mazwi R. Tsikirayi, University of Zimba Add to Reading List Source URL: www.aabri.com Language: English - Date: 2012-11-08 13:52:33 Graphic design Integrated marketing communications Marketing communications Advertising Sales promotion Direct marketing Sales Brand Guerrilla marketing Marketing Business Communication design
53	NFIB’s Young Entrepreneur Foundation Marketing Lesson Plan Objective:  To learn the life skills of communication and persuasion  To learn what marketing/advertising is  To understand what goes into creating a Add to Reading List Source URL: www.nfib.com Language: English - Date: 2013-03-18 14:08:00 Management Advertising Marketing research Marketing mix modeling Marketing Business Marketing analytics
54	media relations Effective Media Relations The Right Mix Add to Reading List Source URL: www.emg-pr.com Language: English - Date: 2011-01-04 04:51:20 Communication Communication design Press release Editorial calendar Public relations Marketing Business
55	The Long-Term Impact of New-Product Introductions and Promotions On Financial Performance and Firm Value Koen Pauwels1 Jorge Silva-Risso2 Shuba Srinivasan3 Add to Reading List Source URL: www.anderson.ucla.edu Language: English - Date: 2014-02-07 20:30:52 New product development Product development Systems engineering Marketing research Marketing mix modeling Perfect competition Marketing Innovation Business
56	informs Vol. 26, No. 2, March–April 2007, pp. 230–245 issn eissn 1526-548X 07 2602 0230 ® Add to Reading List Source URL: www.bm.ust.hk Language: English - Date: 2013-02-02 01:09:19 Business Design Marketing analytics Strategic management Advertising Marketing effectiveness Brand ETA SA Marketing mix modeling Communication design Graphic design Marketing
57	Board of Directors Member Profile Karl Carter Karl is also the Show Creator & Executive Producer of the hit BET reality show “Master of the Mix” as well as the strategist for truth, TAG Body Spray, Current TV, Veriz Add to Reading List Source URL: adcolor.org Language: English Guerrilla marketing Advertising Al Gore Marketing Business Strategic management
58	MEASURING EVENT ROI By Elling Hamso Everybody is talking about measuring the return on investment (ROI) in meetings and events, but what is it? Can you really measure the Add to Reading List Source URL: www.iftdo.net Language: English - Date: 2012-05-31 03:39:57 Rate of return Return on investment Business Economics Marketing mix modeling Marketing analytics Financial ratios Strategic management
59	JOB Date: Position: Department: OPPORTUNITY Add to Reading List Source URL: pilotpen.us Language: English - Date: 2015-02-17 07:43:46 Management Product marketing Marketing research Positioning Pricing Sales Trade marketing Distribution Marketing mix modeling Marketing Business Product management
60	Cost-Cutting Ways for Your Business to Survive and Thrive By: Mduduzi Lokotfwako Research Analyst Federation of Swaziland Employers & Chamber of Commerce (FSE&CC) Introduction Fiscal crisis, recession, economic downturn, Add to Reading List Source URL: www.business-swaziland.com Language: English - Date: 2015-01-15 08:20:37 Sales Strategic management Advertising Recession Marketing mix modeling Business Marketing Business process